See how we assess, plan and report the work.
Explore illustrative product assessments, cost models, listing reviews and operating reports. These examples show the format and reasoning behind the work. They are not client case studies, measured performance results or forecasts. Read how we work or explore Insights.
The documents, one per row
The verdict sheet, ending in Do not buy
Every candidate gets one page: landed cost, fees, returns, competition, demand, and a verdict. This one fails — most do. The sheet is the deliverable whether or not anything is bought, and it is the reason a bad product costs you a reading instead of a purchase order.
The landed-cost model, ending in Do not buy
The arithmetic under the verdict. Landed cost means what the unit costs you on arrival; it excludes marketplace fees. The number that kills most products is rarely the unit price — it is what stacks on top of it.
A listing before and after
What changed, marked. The title carries the terms buyers type; the bullets answer questions instead of describing the factory; the backend terms stop repeating the title. Scope, fees and timing are agreed before production — the listing optimization page has the scope.
A monthly report page
Margin by product, not revenue by product. Every managed account gets this every month: what sold, what it cost, what was left, what we changed and what happens next month.
A purchase order with the approval line
Nothing is ordered without your written approval — so the approval is a line on the document, not a promise on a website. The supplier invoices you directly and the stock is yours from the moment it exists.
One product family (illustrative)
One proven product, extended into the adjacent products the sales data supports — designed once, extended deliberately. This is what “expand into new products” looks like in practice.
A product and its packaging
For a category chosen on purpose. The private label build runs research, sourcing, packaging and launch in that order — the private label page walks the six stages.
Real numbers, when they are real.
No client results are published yet. The first will appear here, anonymized and dated, when a full reporting period closes.
Read enough?
Tell us where you are starting and we will produce one of these documents about your situation — that is the first deliverable of any engagement.