How we work

A clear plan. A team to carry it through.

Launching a private label brand, starting wholesale or handing over an existing seller account? We begin with your products, numbers and goals. Then we agree what needs attention, who will handle it and how you will see the progress.

Three starting points lead into Understand, Diagnose and Plan, then four execution routes (private label, wholesale, existing account, project), then review and scale, which loops back to the plan each quarter.
The five phases

From the first conversation to the next decision.

Our ecommerce management process follows five stages. The work inside each stage depends on your starting point and the service you choose.

Understand

Tell us where the business stands and what you want to change.

What we review
  • Your products, category and business model.
  • Where you sell and what is working today.
  • Your goals, budget and available stock investment.
  • Your team and the responsibilities you want help with.
You get
A clear view of fit, the proposed lead and the next step.
Your part
Share the context and the numbers you already have.
Timing
An initial discovery call, with follow-up if we need more detail.

Diagnose

Find the priorities before committing to the work.

For a new business
  • Product demand and competing offers.
  • Supplier options, samples and product requirements.
  • Estimated landed costs, marketplace fees and launch needs.
  • Assumptions that need testing before stock is ordered.
For an existing business
  • Product sales and costs.
  • Catalog, listing quality and pricing.
  • Advertising, inventory and fulfillment issues.
  • Account health and recurring operational gaps.
You get
A written assessment of the priorities, risks and information still needed.
Your part
Provide agreed account access, reports and product costs.
Timing
Confirmed after reviewing the account size and available information.

Plan

Agree what happens first, what it costs and what needs your approval.

Four parts of the plan
  • Foundation: Access, product information and urgent account issues.
  • Execution: The agreed launch tasks, content work or operational fixes.
  • Optimization: Improvements informed by available performance data.
  • Growth: Additional products or channels when the business supports them.
You get
A written scope, fees, responsibilities, milestones and reporting plan.
Your part
Review the priorities and approve the scope.
Timing
Agreed once the diagnosis is complete.

Execute

One agreed plan, with clear ownership of the work.

Depending on your route
  • Private label: Product research, sourcing, branding and launch preparation.
  • Wholesale: Supplier applications, product evaluation, buying and replenishment.
  • Account management: Catalog, advertising, inventory, support cases and account health.
  • Focused project: A listing rebuild, PPC audit or another defined deliverable.
You get
Progress updates, completed work and a clear list of decisions needed.
Your part
Approve agreed purchases and changes; pay suppliers and advertising platforms directly.

Review and improve

Use the evidence to decide what happens next.

What we review
  • Product sales, costs and contribution where the data is available.
  • Advertising, listing conversion and inventory position.
  • Account issues, completed work and unresolved dependencies.
  • Opportunities to improve the range, spend or channel mix.
You get
Reporting and review meetings at the agreed cadence.
Next
Keep what is working, address the gaps and update the plan.
Routes

What the first stage can look like.

These are planning examples. Supplier approvals, samples, platform decisions, asset readiness and your feedback affect the final schedule.

Assess the opportunity
Research and costs

Review demand, competing offers, supplier options and the likely investment.

Your decision: whether to progress to sourcing or further research.
Develop the plan
Suppliers and samples

Private label work covers specifications and samples; wholesale work covers supplier terms and resale permissions.

Your decision: approve the product requirements or supplier terms.
Approve the commitment
First order

Review the order, costs, stock quantity and remaining risks before money moves.

Your decision: approve the purchase in writing.
Prepare to sell
Launch readiness

Coordinate the agreed content, fulfillment and advertising tasks.

Your decision: approve the launch plan when the product and account are ready.
Private label and wholesale have different lead times. We agree milestones around the route you choose and revise them when dependencies change.Private label path →Wholesale cycle →
Cadence

Know what is happening without chasing for an update.

We agree the communication schedule, responsible people and escalation process before work starts.

Ongoing checks
Account priorities

Review the account, stock and operational issues covered by your agreement.

Weekly update
Progress and decisions

What changed, what comes next and what needs your input.

Monthly review
Results and context

Connect completed work with sales, advertising, inventory and costs.

Planning review
Next priorities

Revisit the scope and investment as your business develops.

Support hours and response expectations are confirmed in your agreement.

When it goes wrong

A problem needs a response and a next step.

We document the issue, assess the impact and explain what we can do, what you need to provide and what depends on another party.

Account notice
Review the evidence

Check the notification, supporting records and available response options. Escalate to a specialist where the issue falls outside the agreed scope.

Supplier or sample issue
Reassess before committing

Explain the problem, review alternatives and the cost or timing of a change. Purchases still require your approval.

Performance below plan
Review and adjust

Compare the evidence with the original assumptions. Recommend changes, further testing or a pause where appropriate.

What stays yours

Your business stays yours.

Your seller accounts, stock and supplier relationships stay in your name. We document ownership and handover of commissioned brand assets, listing work and reports in the agreement. If the engagement ends, your business can continue with the records and access it needs.

What we need from you

We need access, information and timely decisions.

We use agreed account permissions rather than shared passwords. You provide relevant product costs, supplier terms and business information, fund stock and advertising directly, and approve the decisions reserved for you. We flag missing information or approvals that could affect delivery.

How we charge

Choose the support your business needs.

We recommend the engagement type after understanding the work. Deliverables, fees and third-party costs are set out before you commit.

Fixed-scope project

A defined piece of work, such as a listing rebuild, advertising audit or marketplace setup, with an agreed fee and finish.

Ongoing management

Recurring account operations and agreed improvements, with a monthly scope and reporting schedule.

Launch support

A private label or wholesale launch planned around the product, sourcing requirements and work involved.

Our fees are quoted separately from stock, freight, testing and advertising costs. You pay those costs directly. We do not charge a percentage of your advertising spend, revenue or capital.

The engagement type, deliverables and fee are agreed in writing before work starts.

What you receive

Written work you can review and use.

Your scope identifies the documents and assets you will receive. Depending on the engagement, these can include:

Product assessment

Research, assumptions and reasons to progress, investigate further or stop.

Cost model

Product, freight, marketplace and other relevant costs, with the assumptions visible.

Purchase record

Supplier, quantities, cost and approval for an agreed order.

Progress report

Completed work, performance context, outstanding issues and next priorities.

The examples shown are illustrative templates, not client results.See them in full →
Fit

When we may not be the right fit.

The work needs realistic expectations, relevant information and a clear approval process.

  • Owners expecting returns without active business decisions.
  • Businesses unwilling to share relevant costs and account information.
  • Sellers seeking shortcuts around supply records or marketplace requirements.
  • Launches without a plan for stock, advertising and ongoing operating costs.
Questions

Before the call.

How does onboarding work?
We begin with a discovery call, confirm the proposed scope and request the information needed for an assessment. Before work starts, we agree access, responsibilities, fees and the first priorities.
Do you need my account password?
No. We use the user-access options available in the relevant platform and request the permissions needed for the agreed work. You retain control of account ownership and access.
Can I start with one project?
Yes. A listing optimization project or PPC audit can be scoped separately from ongoing management. Deliverables, revisions, timing and any follow-up review are agreed in writing.
Do you work with sellers outside the US?
Yes. We support Amazon operations in the US, UK, Europe and selected Middle East marketplaces, with scope confirmed for the account. Walmart support is for the US marketplace. Calls are arranged around the working schedule agreed with you.
How are fees and timelines agreed?
They depend on the work, account size and delivery requirements. We provide a written scope and quote, explain external costs and identify dependencies such as supplier approvals, assets and marketplace reviews.

Tell us where you want the business to go.

Share your idea, account or immediate priority. We’ll discuss the work involved and the most useful next step.

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