Not being seen
Review relevant searches, targeting, bids and available budget.
AMAZON PPC MANAGEMENT · WALMART ADVERTISING
Give every ad dollar
a clear job.
Reach relevant shoppers. Learn what converts. Know what the sale leaves behind. We connect Amazon advertising strategy, keyword targeting and testing with your budget, stock and product margins.
STRATEGY / PROFITABILITY / TESTING
A SEARCH. A PRODUCT. A REASON TO CHOOSE.
SEARCH INTENTdaily face serum ↗
Intent→Creative→Conversion
Illustrative brand and ad. No client results shown.
FIRST, FIND THE REAL PROBLEM
More clicks won’t fix
the wrong problem.
Before changing bids, we look at where the journey breaks down. The right next step may be targeting, the listing, your offer or the stock plan.
Clicks, few purchases
Check product fit, listing clarity, price and delivery.
Sales, too little margin
Compare advertising costs with the economics of each product.
Demand, not enough stock
Connect campaign priorities with replenishment and availability.
01 / BUILD THE STRATEGY
Before we raise the budget,
we build the plan.
A practical Amazon PPC strategy starts with the business, then connects shopper intent, campaign structure and spending decisions.
BUSINESS → SHOPPER → CAMPAIGN → BUDGETContinue to keyword strategy ↓
BEFORE THE FIRST BID
Product margin
Listing readiness
Available stock
Business objective
01 / UNDERSTAND THE BUSINESS
Start with the product. And the numbers.
Review your goals, product margins, listing quality, price, stock and campaign history. Decide what advertising needs to achieve before deciding what to spend.
WHAT TAKES SHAPE
A baseline, priorities and agreed objectives.
face serumdaily face serumVERA serumDifferent searches.
Different intent.
Different intent.
02 / UNDERSTAND THE SHOPPER
Find the intent behind the search.
Use search-term reports, relevant keywords and available shopping insights to understand demand. Separate people discovering the category from shoppers looking for a specific product or your brand.
WHAT TAKES SHAPE
An intent map and relevant keyword and product targets.
DiscoverConvertDefendLearn
03 / BUILD THE CAMPAIGNS
Give each campaign a clear role.
Organize discovery, proven searches, branded demand and product targeting around the account. Choose match types, placements and ad formats for the job they need to do.
WHAT TAKES SHAPE
A campaign structure you can understand and review.
A PLAN FOR THE SPENDPrioritize.
Pace.
Review.
Pace.
Review.
Targets + stock + test allowance
04 / SET THE GUARDRAILS
Agree the budget. Define the next decision.
Set product-level targets, a spending plan and room for testing. Review pacing, stock and attribution delays before increasing investment or changing direction.
WHAT TAKES SHAPE
Budget priorities, review points and approval rules.
KEYWORD RESEARCH & SHOPPER INTENT
Behind every search,
there’s a reason.
Search-term reports and available Brand Analytics help us study impressions, clicks and purchases. We use aggregated signals to form hypotheses about what shoppers need.
ILLUSTRATIVE SEARCH CONTEXTface serum↗
A broad starting point. Explore relevant demand with a controlled budget, then use actual search terms to refine targeting.
Discover relevant terms→Test targeting→Read the evidence→Refine bids & negatives
We use search terms, match types and product targets together. A keyword is not rejected simply because it has no sales after a few clicks.
02 / UNDERSTAND THE ECONOMICS
A lower ACoS isn’t
the whole win.
ACoS measures ad-attributed sales efficiency. TACoS puts spend beside total sales. Product costs tell us what remains. We read them together before recommending more budget.
EXPLORE AN ILLUSTRATIVE MONTH
Same ad efficiency.
Different economics.
Move the sliders. See why advertising metrics need the product’s costs beside them.
ACoS25.0%
Spend ÷ ad-attributed sales
TACoS12.5%
Spend ÷ total sales
Product A / $40 price
$22 variable cost before ads
$8.00Contribution per ad-attributed sale
45% break-even ACoSProduct B / $40 price
$32 variable cost before ads
−$2.00Loss per ad-attributed sale
20% break-even ACoSSame period and scope. Simplified illustrative model: total sales = attributed + other sales. Contribution excludes fixed overhead and tax. Not a forecast or client result.
Set priorities
Allocate spend by objective, product economics and evidence—not an equal split across every campaign.
Watch the pace
Review actual spend against the agreed plan, including platform budget settings and test allowances.
Review the context
Check stock, price, attribution delays and seasonality before deciding whether to increase investment.
A change in TACoS is a signal to investigate. It does not, on its own, prove incremental sales or organic growth.
03 / TEST WITH A PURPOSE
A clear question.
A better next decision.
We test to learn what to change. Creative, listing content and campaign settings need different methods—and enough evidence before a result earns our confidence.
VERA / CREATIVE DIRECTION AMeet your
Meet your
daily serum.
Creative concepts only. No experiment has been run.
A QUESTION BEFORE A WINNER
Does a product-led or ritual-led message earn more interest?
For a supported ad-creative test, keep the audience, offer and landing page as consistent as possible. Define the primary metric and spending limit before starting.
- HypothesisA different message may improve relevant engagement.
- MeasureReview click-through rate with conversion and cost as guardrails.
- DecideKeep, revise or mark inconclusive after enough evidence and attribution time.
Eligible listing content can be A/B tested with Amazon Manage Your Experiments. Routine bid or budget changes are not automatically controlled A/B tests.
Explore listing optimization ↗ONGOING PPC OPTIMIZATION
Every adjustment
needs a reason.
We document what we observe, what we change and what we will review next. Automated rules support repeatable work; people set the objectives and guardrails.
What we observeWhat we considerWhat we review next
Relevant searches, weak conversionCheck the offer and listing before raising bids.Conversion, cost and customer response.
Spend reaches the plan earlyReview pacing, targets and allocation priorities.Actual spend and missed opportunities.
A search term shows useful resultsAssess a dedicated target and an appropriate bid.Performance after attribution has matured.
Stock cover is fallingCoordinate campaign investment with replenishment.Availability and the next inbound date.
Illustrative decisions, not a fixed rulebook. Review frequency and escalation are agreed for your account.
MATCH THE PLAN TO THE PRODUCT
Launch differently.
Grow deliberately.
A new product, a proven seller and a seasonal offer need different objectives. Choose a stage to see how the priorities change.
Learn where the product earns attention.
Prepare the listing, choose relevant discovery and specific-intent targets, and agree a test budget. Judge early results against the launch objective and available evidence.
AMAZON ADVERTISING SERVICES
The right format
for the job.
We choose formats around your objective and account eligibility, with the listing or Brand Store treated as part of the customer journey.
PRODUCT → SEARCHSponsored Products
Promote individual products using relevant keyword or product targeting. Review searches, placements, bids and conversion.
BRAND → DISCOVERYSponsored Brands & video
Introduce your brand or range through suitable creative and destinations, where available and eligible.
RELEVANCE → RECONNECTIONDisplay opportunities
Assess available audience and contextual options against the objective, eligibility and measurement needs.
Illustrative creative. Ad availability and eligibility vary by account and marketplace.
WALMART CONNECT / US MARKETPLACE
A different marketplace.
Its own strategy.
Walmart advertising needs its own targeting, listing-readiness checks and spending plan. We review available formats, item quality, price, stock and campaign evidence before recommending the next move.
Explore Walmart account management ↗01 Prepare the itemContent, offer & availability02 Plan the campaignObjective, targeting & budget03 Read the evidencePlatform-specific results & next steps
CLEAR REPORTING. YOUR ACCOUNT.
Know what changed.
Know what comes next.
Reporting should explain the work as well as the numbers. We connect advertising performance with the context needed to make the next decision.
PERFORMANCESpend. Sales.
Spend. Sales.
Costs. Context.
Ad spend, attributed sales, total sales, ACoS, TACoS, conversion and stock context, using consistent periods and scope.
THE NEXT DECISIONWhat we learned.
What we learned.
What we recommend.
Changes made, tests in progress, what remains uncertain and the priorities for the next review.
Your campaigns and data stay yours.
We work through agreed account access. Scope, fees, reporting and approval responsibilities are confirmed before work begins.
What does an Amazon PPC agency do?
An Amazon PPC management agency plans campaigns, researches keywords and product targets, manages bids and budgets, reviews search terms and reports results. Hyprr connects that work with listing readiness, stock and product economics.
BEFORE WE BEGIN
A clearer picture of PPC.
What does an Amazon PPC management agency do?
An Amazon PPC agency researches targeting, structures campaigns, manages bids and budgets, reviews search terms and reports results. Hyprr connects those decisions with listing readiness, product margins, inventory and your business objectives.
What is a good ACoS for my product?
It depends on the product’s costs and the campaign objective. We estimate break-even ACoS using the contribution available before advertising, then agree targets and any planned testing allowance. A launch may need a different target from an established product.
What is the difference between ACoS and TACoS?
ACoS is advertising spend divided by ad-attributed sales. TACoS is advertising spend divided by total sales for the same period and scope. We use both alongside margin, stock and total sales. A TACoS trend alone does not prove that advertising caused organic growth.
How do you control my advertising budget?
We agree a spending plan, allocation priorities, test allowance and review points. We monitor pacing and account settings and adjust within the agreed scope. Platform average daily budgets can vary in actual daily spend, so we review the broader spending period rather than treating each daily setting as a hard cap.
How do you test ads and product listings?
We define a hypothesis, primary metric and guardrails before testing. Where the platform supports it, we compare creative or eligible listing content through an experiment. Campaign bid, targeting and budget changes are reviewed with attribution delays and other changes in mind; they are not automatically randomized A/B tests.
How soon can I judge the results?
Timing depends on traffic, spend, conversion volume, seasonality and the platform’s attribution settings. We agree review points and allow enough evidence to develop. Low-volume tests may remain inconclusive; we do not promise a fixed date for improved sales or rankings.
Do you manage Walmart Connect advertising?
Yes, Walmart Marketplace advertising in the US can be included in an agreed scope. We plan targeting, creative and budgets around Walmart listing readiness, available formats and account eligibility, with platform-specific reporting.
Who owns the campaigns and advertising data?
You do. We work with agreed access to your advertising accounts. Your campaigns, account history and data remain yours, with the work and responsibilities documented.
YOUR NEXT ADVERTISING DECISION
Let’s give your spend
a clearer direction.
Tell us what you sell, where you advertise and what needs attention. We’ll discuss your goals, the current account and the right next step.