@font-face{font-family:sans;src:url(../media/InstrumentSans-s.p.1e1yqq9m-ptyn.ttf)format("truetype");font-display:swap}@font-face{font-family:sans Fallback;src:local(Arial);ascent-override:93.97%;descent-override:24.22%;line-gap-override:0.0%;size-adjust:103.22%}.sans_1b751215-module__kNGvXq__className{font-family:sans,sans Fallback}.sans_1b751215-module__kNGvXq__variable{--pa-sans:"sans", "sans Fallback"}
@font-face{font-family:"serif";src:url(../media/Newsreader_Italic-s.p.1ceer___8ux5j.ttf)format("truetype");font-display:swap;font-weight:400 600;font-style:italic}@font-face{font-family:serif Fallback;src:local(Arial);ascent-override:87.73%;descent-override:31.63%;line-gap-override:0.0%;size-adjust:83.78%}.serif_34dce3d2-module__Ka_gFq__className{font-family:"serif",serif Fallback;font-style:italic}.serif_34dce3d2-module__Ka_gFq__variable{--pa-serif:"serif", "serif Fallback"}
.ppc-v2{--pa-ink:#262124;--pa-muted:#6a6266;--pa-plum:#702c48;--pa-line:#ded8d3;--pa-paper:#f5f2ec;font-family:var(--pa-sans),Arial,sans-serif;color:var(--pa-ink);background:#fff;overflow:clip}.ppc-v2 *{box-sizing:border-box}.ppc-v2 h1,.ppc-v2 h2,.ppc-v2 h3,.ppc-v2 p{margin:0}.ppc-v2 h1,.ppc-v2 h2,.ppc-v2 h3{letter-spacing:-.055em;font-family:inherit;font-weight:500;line-height:1.08}.ppc-v2 h1{font-size:clamp(52px,5.4vw,82px)}.ppc-v2 h2{font-size:clamp(38px,4.3vw,62px)}.ppc-v2 h3{font-size:30px}.ppc-v2 em{font-family:var(--pa-serif),Georgia,serif;color:var(--pa-plum);font-weight:450}.ppc-v2 a{text-decoration:none}.ppc-v2 button,.ppc-v2 input{font:inherit}.ppc-v2 a:focus-visible,.ppc-v2 button:focus-visible,.ppc-v2 input:focus-visible,.ppc-v2 summary:focus-visible{outline-offset:5px;outline:3px solid #a6798b}.ppc-v2 [id]{scroll-margin-top:100px}.ppc-v2 .pa-wrap{width:min(1360px,100% - 112px);margin-inline:auto}.ppc-v2 .pa-kicker{letter-spacing:.1em;color:var(--pa-plum);margin-bottom:18px;font-size:11px;font-weight:600;line-height:1.6}.ppc-v2 .pa-section{padding-block:75px}.ppc-v2 .pa-lead{color:var(--pa-muted);font-size:18px;line-height:1.65}.ppc-v2 .pa-actions{flex-wrap:wrap;align-items:center;gap:20px;margin-top:28px;display:flex}.ppc-v2 .pa-button{background:var(--pa-plum);color:#fff;border-radius:3px;justify-content:center;align-items:center;min-height:50px;padding:16px 22px;font-size:14px;font-weight:500;display:inline-flex}.ppc-v2 .pa-button:hover{background:#4c1f33}.ppc-v2 .pa-link{width:fit-content;min-height:44px;color:var(--pa-ink);border-bottom:1px solid;align-items:center;font-size:14px;font-weight:600;display:inline-flex}.ppc-v2 .pa-heading{grid-template-columns:1.25fr 1fr;align-items:end;gap:50px;margin-bottom:38px;display:grid}.ppc-v2 .pa-heading>p{color:var(--pa-muted);justify-self:end;max-width:470px;font-size:17px;line-height:1.65}.ppc-v2 .pa-note-text{color:var(--pa-muted);margin-top:18px;font-size:12px;line-height:1.65}.ppc-v2 .pa-hero{grid-template-columns:1fr 1fr;align-items:center;gap:50px;padding-block:45px 42px;display:grid}.ppc-v2 .pa-hero .pa-lead{max-width:560px;margin-top:24px}.ppc-v2 .pa-hero-note{letter-spacing:.1em;color:var(--pa-muted);margin-top:30px;font-size:10px}.ppc-v2 .pa-hero-art{background:#f0eee5;height:590px;position:relative;overflow:hidden}.ppc-v2 .pa-art-caption{letter-spacing:.07em;color:#6b625b;z-index:2;font-size:9px;position:absolute;top:20px;left:22px}.ppc-v2 .pa-orbit{border:1px solid #c8c9b7;border-radius:50%;width:350px;height:350px;position:absolute;top:22%;left:17%}.ppc-v2 .pa-hero-product{object-fit:contain;z-index:2;filter:drop-shadow(12px 20px 20px #4d534722);width:60%;height:78%;position:absolute;top:10%;left:3%}.ppc-v2 .pa-search-float{z-index:3;background:#fff;width:75%;padding:18px 20px;position:absolute;top:12%;left:6%;transform:rotate(-4deg);box-shadow:0 16px 30px #30231c0a}.ppc-v2 .pa-search-float>span{letter-spacing:.1em;color:var(--pa-muted);font-size:8px}.ppc-v2 .pa-search-float strong{letter-spacing:-.04em;margin-top:9px;font-size:22px;font-weight:500;display:block}.ppc-v2 .pa-search-float i{float:right;color:var(--pa-plum);font-style:normal}.ppc-v2 .pa-ad-float{color:#fff8f1;z-index:3;background:#702c48;width:48%;padding:25px;position:absolute;top:42%;right:5%;transform:rotate(6deg);box-shadow:0 15px 30px #432e2a18}.ppc-v2 .pa-ad-float>span{letter-spacing:.06em;color:#ead5dd;font-size:8px}.ppc-v2 .pa-ad-float h3{margin:26px 0 14px;font-size:35px}.ppc-v2 .pa-ad-float em{color:#e4d7bb}.ppc-v2 .pa-ad-float p{color:#e2cdd7;font-size:12px}.ppc-v2 .pa-ad-float>div{border-top:1px solid #a36a84;margin-top:25px;padding-top:14px;font-size:10px}.ppc-v2 .pa-hero-path{color:#625950;justify-content:space-between;align-items:center;gap:10px;font-size:13px;display:flex;position:absolute;bottom:48px;left:8%;right:8%}.ppc-v2 .pa-hero-path i{color:var(--pa-plum);font-style:normal}.ppc-v2 .pa-disclosure{text-align:center;color:#76695f;font-size:8px;position:absolute;bottom:17px;left:10px;right:10px}.ppc-v2 .pa-nav{border-block:1px solid var(--pa-line);flex-wrap:wrap;justify-content:space-between;gap:20px;padding-block:19px;font-size:12px;display:flex}.ppc-v2 .pa-nav a{color:var(--pa-muted)}.ppc-v2 .pa-nav a:hover{color:var(--pa-plum)}.ppc-v2 .pa-diagnosis{grid-template-columns:repeat(4,1fr);gap:26px;margin-bottom:20px;display:grid}.ppc-v2 .pa-diagnosis article{border-top:1px solid var(--pa-line);padding-top:24px}.ppc-v2 .pa-diagnosis article>span{font-family:var(--pa-serif);color:#987585;font-size:34px;font-style:italic}.ppc-v2 .pa-diagnosis h3{margin:15px 0;font-size:26px}.ppc-v2 .pa-diagnosis p{color:var(--pa-muted);font-size:15px;line-height:1.65}.ppc-v2 .pa-strategy-section{background:#f5f2ec}.ppc-v2 .pa-rail{letter-spacing:.06em;border-top:1px solid var(--pa-line);justify-content:space-between;align-items:center;gap:20px;padding:14px 0;font-size:9px;display:flex}.ppc-v2 .pa-rail a{letter-spacing:0;color:var(--pa-plum);align-items:center;min-height:30px;font-size:11px;display:flex}.ppc-v2 .pa-strategy{background:#f5f2ec;padding-bottom:12px}.ppc-v2 .pa-strategy-scenes{gap:25px;display:grid}.ppc-v2 .pa-strategy-scene{background:#fff;grid-template-columns:1fr 1fr;min-height:500px;display:grid}.ppc-v2 .pa-strategy-art{background:#e5e7dc;min-height:480px;position:relative;overflow:hidden}.ppc-v2 .pa-strategy-copy{align-self:center;padding:45px}.ppc-v2 .pa-strategy-copy h3{margin-bottom:23px;font-size:42px}.ppc-v2 .pa-strategy-copy>p:not(.pa-kicker){color:var(--pa-muted);font-size:17px;line-height:1.65}.ppc-v2 .pa-output{border-top:1px solid var(--pa-line);margin-top:28px;padding-top:18px}.ppc-v2 .pa-output>span{letter-spacing:.08em;color:var(--pa-plum);font-size:9px}.ppc-v2 .pa-output p{margin-top:8px;font-size:14px;line-height:1.5}.ppc-v2 .pa-strategy-object{position:absolute;inset:35px 15px 15px}.ppc-v2 .pa-strategy-object>img{object-fit:contain;filter:drop-shadow(8px 15px 16px #333b2b12);width:64%;height:90%;position:absolute;bottom:0;left:0}.ppc-v2 .pa-note{background:#fffaf2;width:55%;padding:25px;position:absolute;top:16%;right:3%;transform:rotate(5deg);box-shadow:0 15px 20px #40352912}.ppc-v2 .pa-note>span{letter-spacing:.07em;font-size:8px}.ppc-v2 .pa-note p{font-family:var(--pa-serif);margin:20px 0;font-size:24px;font-style:italic;line-height:1.6}.ppc-v2 .pa-note b{color:var(--pa-plum);font-size:10px;font-weight:500}.ppc-v2 .pa-query-stack{gap:14px;width:60%;display:grid;position:absolute;top:18%;right:0;transform:rotate(-4deg)}.ppc-v2 .pa-query-stack>span{background:#fff;padding:16px 20px;font-size:16px;box-shadow:0 10px 16px #342b2109}.ppc-v2 .pa-query-stack b{letter-spacing:-.04em;margin-top:12px;font-size:24px;font-weight:500}.ppc-v2 .pa-shopper .pa-strategy-art{background:#eaddd3}.ppc-v2 .pa-campaign .pa-strategy-art{background:#e5d9df}.ppc-v2 .pa-campaign-map{gap:17px;width:46%;display:grid;position:absolute;top:14%;right:6%}.ppc-v2 .pa-campaign-map span{border-left:3px solid var(--pa-plum);background:#fffaf2;padding:18px;font-size:20px;transform:rotate(-3deg)}.ppc-v2 .pa-campaign-map span:nth-child(2n){transform:rotate(4deg)}.ppc-v2 .pa-budget .pa-strategy-art{background:#ddd9cd}.ppc-v2 .pa-budget-note{background:var(--pa-plum);color:#fff;width:53%;padding:25px;position:absolute;top:15%;right:3%;transform:rotate(4deg)}.ppc-v2 .pa-budget-note>span{letter-spacing:.05em;font-size:8px}.ppc-v2 .pa-budget-note strong{letter-spacing:-.04em;margin:25px 0;font-size:39px;font-weight:500;line-height:1.08;display:block}.ppc-v2 .pa-budget-note em{color:#e4d7bb}.ppc-v2 .pa-budget-note p{color:#e1cbd6;font-size:10px}.ppc-v2 .pa-scroll-progress{display:none}@media (min-width:1000px) and (min-height:700px){.ppc-v2 .pa-pinned .pa-strategy-scenes{height:min(560px,100svh - 155px);display:block;position:relative;overflow:hidden}.ppc-v2 .pa-pinned .pa-strategy-scene{min-height:0;position:absolute;inset:0}.ppc-v2 .pa-pinned .pa-strategy-art{min-height:0}.ppc-v2 .pa-pinned .pa-strategy-copy{padding:28px 38px}.ppc-v2 .pa-pinned .pa-strategy-copy h3{font-size:clamp(32px,3vw,42px)}.ppc-v2 .pa-pinned .pa-strategy-copy>p:not(.pa-kicker){font-size:16px}.ppc-v2 .pa-pinned .pa-scroll-progress{background:var(--pa-plum);transform-origin:0;height:3px;display:block;transform:scaleX(0)}}.ppc-v2 .pa-strategy:not(.pa-pinned) .pa-strategy-scene{opacity:1!important;visibility:visible!important}.ppc-v2 .pa-choice-row{flex-wrap:wrap;gap:9px;display:flex}.ppc-v2 .pa-choice-row button{min-height:46px;color:var(--pa-muted);cursor:pointer;background:0 0;border:1px solid #cfc7c1;border-radius:3px;padding:12px 18px;font-size:14px}.ppc-v2 .pa-choice-row button[aria-pressed=true]{background:var(--pa-plum);color:#fff;border-color:var(--pa-plum)}.ppc-v2 .pa-keyword-result{background:var(--pa-paper);grid-template-columns:1fr 1fr;gap:45px;min-height:215px;margin-top:23px;padding:38px;display:grid}.ppc-v2 .pa-keyword-result strong{letter-spacing:-.04em;font-size:30px;font-weight:500;line-height:1.2;display:block}.ppc-v2 .pa-keyword-result strong>span{color:var(--pa-plum);margin-left:12px}.ppc-v2 .pa-keyword-result p{color:var(--pa-muted);font-size:16px;line-height:1.65}.ppc-v2 .pa-term-tags{flex-wrap:wrap;gap:8px;margin-top:22px;display:flex}.ppc-v2 .pa-term-tags span{color:#735a66;border:1px solid #cec7be;padding:7px 10px;font-size:11px}.ppc-v2 .pa-keyword-loop{border-bottom:1px solid var(--pa-line);justify-content:space-between;align-items:center;gap:18px;padding:25px 0;font-size:13px;display:flex}.ppc-v2 .pa-keyword-loop b{color:var(--pa-plum);font-weight:400}.ppc-v2 .pa-profit-section{color:#fff8f2;background:#381d2b;padding-block:75px}.ppc-v2 .pa-profit-section .pa-kicker{color:#d4b6c4}.ppc-v2 .pa-profit-section em{color:#e3d4b7}.ppc-v2 .pa-profit-section .pa-heading>p{color:#ddcbd3}.ppc-v2 .pa-profit-lab{background:#4c2a3b;border:1px solid #765165;grid-template-columns:1fr 1.15fr;display:grid}.ppc-v2 .pa-profit-controls{padding:35px}.ppc-v2 .pa-profit-controls h3{font-size:36px}.ppc-v2 .pa-profit-controls>p:not(.pa-kicker){color:#ddcbd3;margin:18px 0 28px;font-size:14px;line-height:1.6}.ppc-v2 .pa-profit-controls label{margin-top:25px;font-size:12px;display:block}.ppc-v2 .pa-profit-controls label>span{justify-content:space-between;align-items:center;gap:15px;display:flex}.ppc-v2 .pa-profit-controls label b{white-space:nowrap;font-size:19px;font-weight:500}.ppc-v2 .pa-profit-controls input{accent-color:#e3d4b7;cursor:pointer;width:100%;min-height:24px;margin-top:12px}.ppc-v2 .pa-profit-results{color:var(--pa-ink);background:#f6f2e9;padding:35px}.ppc-v2 .pa-metric-pair{border-bottom:1px solid #d3c9bf;grid-template-columns:1fr 1fr;gap:20px;padding-bottom:25px;display:grid}.ppc-v2 .pa-metric-pair span{color:var(--pa-plum);font-size:14px}.ppc-v2 .pa-metric-pair strong{letter-spacing:-.065em;margin-top:10px;font-size:60px;font-weight:500;line-height:1.2;display:block}.ppc-v2 .pa-metric-pair small{font-size:30px}.ppc-v2 .pa-metric-pair p{color:var(--pa-muted);font-size:11px}.ppc-v2 .pa-product-comparison{grid-template-columns:1fr 1fr;gap:22px;padding-top:26px;display:grid}.ppc-v2 .pa-product-comparison>div{border-left:2px solid #afb49a;padding-left:16px}.ppc-v2 .pa-product-comparison>div+div{border-color:#a6788c}.ppc-v2 .pa-product-comparison span{font-size:13px;font-weight:600}.ppc-v2 .pa-product-comparison p{color:var(--pa-muted);margin-top:9px;font-size:11px;line-height:1.5}.ppc-v2 .pa-product-comparison strong{letter-spacing:-.05em;margin-top:20px;font-size:43px;font-weight:500;display:block}.ppc-v2 .pa-product-comparison small{color:var(--pa-plum);margin-top:14px;font-size:11px;display:block}.ppc-v2 .pa-profit-foot{color:var(--pa-muted);margin-top:25px;font-size:10px;line-height:1.6}.ppc-v2 .pa-budget-rules{grid-template-columns:repeat(3,1fr);gap:35px;margin-top:35px;display:grid}.ppc-v2 .pa-budget-rules b{font-size:19px;font-weight:500}.ppc-v2 .pa-budget-rules p{color:#ddcbd3;margin-top:12px;font-size:14px;line-height:1.65}.ppc-v2 .pa-profit-caution{color:#ddcbd3;border-top:1px solid #765165;margin-top:28px;padding-top:22px;font-size:12px;line-height:1.65}.ppc-v2 .pa-test-lab{grid-template-columns:1fr 1fr;align-items:start;gap:50px;display:grid}.ppc-v2 .pa-test-creative{background:var(--pa-paper);padding:25px}.ppc-v2 .pa-test-image{background:#e5e7da;height:390px;margin-top:22px;position:relative;overflow:hidden}.ppc-v2 .pa-test-image>img{object-fit:contain;width:65%;height:90%;position:absolute;bottom:0;right:-5%}.ppc-v2 .pa-version-B .pa-test-image>img{object-fit:cover;width:100%;height:100%}.ppc-v2 .pa-test-image>div{z-index:1;position:absolute;top:25px;left:22px}.ppc-v2 .pa-test-image span{letter-spacing:.08em;font-size:8px}.ppc-v2 .pa-test-image h3{margin-top:24px;font-size:40px}.ppc-v2 .pa-test-copy{padding-block:10px}.ppc-v2 .pa-test-copy h3{margin-bottom:20px;font-size:34px}.ppc-v2 .pa-test-copy>p:not(.pa-kicker):not(.pa-note-text){color:var(--pa-muted);font-size:16px;line-height:1.65}.ppc-v2 .pa-test-copy ol{margin:25px 0 0;padding:0;list-style:none}.ppc-v2 .pa-test-copy li{border-top:1px solid var(--pa-line);grid-template-columns:100px 1fr;gap:15px;padding:15px 0;font-size:14px;line-height:1.6;display:grid}.ppc-v2 .pa-test-copy li b{color:var(--pa-plum);font-weight:500}.ppc-v2 .pa-test-copy li span{color:var(--pa-muted)}.ppc-v2 .pa-test-copy .pa-link{margin-top:13px}.ppc-v2 .pa-optimization{background:var(--pa-paper);padding-block:65px}.ppc-v2 .pa-decision-table>div{border-top:1px solid #d6cfc7;grid-template-columns:1fr 1.2fr 1fr;gap:35px;padding:22px 0;font-size:15px;line-height:1.6;display:grid}.ppc-v2 .pa-decision-table .pa-decision-head{color:var(--pa-plum);text-transform:uppercase;letter-spacing:.04em;font-size:11px}.ppc-v2 .pa-decision-table>div>span:not(:first-child){color:var(--pa-muted)}.ppc-v2 .pa-stage-content{border-block:1px solid var(--pa-line);grid-template-columns:1fr 1.15fr;gap:50px;min-height:210px;margin-top:25px;padding:32px 0;display:grid}.ppc-v2 .pa-stage-content h3{max-width:440px;font-size:36px}.ppc-v2 .pa-stage-content p{color:var(--pa-muted);font-size:17px;line-height:1.65}.ppc-v2 .pa-formats{padding-bottom:70px}.ppc-v2 .pa-format-grid{grid-template-columns:repeat(3,1fr);gap:25px;display:grid}.ppc-v2 .pa-format-art{background:#e7e9de;height:270px;margin-bottom:22px;position:relative;overflow:hidden}.ppc-v2 .pa-format-art img{object-fit:cover;width:100%;height:100%}.ppc-v2 .pa-format-product img{object-fit:contain;padding:20px 0 35px}.ppc-v2 .pa-format-art span{text-align:center;letter-spacing:.06em;color:#51423c;background:#faf7efde;padding:8px;font-size:8px;position:absolute;bottom:12px;left:12px;right:12px}.ppc-v2 .pa-format-grid h3{margin-bottom:14px;font-size:27px}.ppc-v2 .pa-format-grid p{color:var(--pa-muted);font-size:15px;line-height:1.65}.ppc-v2 .pa-walmart{background:#e5e9dc;padding-block:65px}.ppc-v2 .pa-walmart-grid{grid-template-columns:1.25fr 1fr;align-items:center;gap:65px;display:grid}.ppc-v2 .pa-walmart h2{font-size:48px}.ppc-v2 .pa-walmart p:not(.pa-kicker){color:#606855;margin:22px 0;font-size:16px;line-height:1.7}.ppc-v2 .pa-walmart-process>span{color:#647055;border-top:1px solid #c1c7b5;grid-template-columns:30px 1fr;gap:9px 20px;padding:23px 0;font-size:13px;display:grid}.ppc-v2 .pa-walmart-process b{letter-spacing:-.04em;color:#313c2c;font-size:25px;font-weight:500}.ppc-v2 .pa-walmart-process small{grid-column:2;font-size:13px}.ppc-v2 .pa-report{background:var(--pa-paper);grid-template-columns:1fr 1fr;display:grid}.ppc-v2 .pa-report>div{padding:35px}.ppc-v2 .pa-report>div+div{border-left:1px solid var(--pa-line)}.ppc-v2 .pa-report span{letter-spacing:.08em;color:var(--pa-plum);font-size:10px}.ppc-v2 .pa-report h3{margin:20px 0;font-size:35px}.ppc-v2 .pa-report p{color:var(--pa-muted);font-size:16px;line-height:1.65}.ppc-v2 .pa-ownership{border-bottom:1px solid var(--pa-line);grid-template-columns:1fr 1fr;align-items:center;gap:40px;padding:24px 0;display:grid}.ppc-v2 .pa-ownership strong{letter-spacing:-.03em;font-size:23px;font-weight:500}.ppc-v2 .pa-ownership p{color:var(--pa-muted);font-size:14px;line-height:1.65}.ppc-v2 .pa-agency-answer{grid-template-columns:1fr 1fr;gap:40px;margin-top:35px;display:grid}.ppc-v2 .pa-agency-answer h3{font-size:29px}.ppc-v2 .pa-agency-answer p{color:var(--pa-muted);font-size:15px;line-height:1.65}.ppc-v2 .faq{background:var(--pa-paper);padding-block:60px}.ppc-v2 .faq .wrap{width:min(1100px,100% - 112px);margin:auto}.ppc-v2 .faq h2{font-size:43px}.ppc-v2 .faq summary{font-size:18px}.ppc-v2 .faq .a{font-size:16px;line-height:1.7}.ppc-v2 .pa-close{padding-block:75px}.ppc-v2 .pa-close h2{font-size:clamp(46px,6vw,80px)}.ppc-v2 .pa-close p:not(.pa-kicker){max-width:590px;color:var(--pa-muted);margin-top:25px;font-size:18px;line-height:1.65}@media (max-width:1100px){.ppc-v2 .pa-wrap{width:calc(100% - 64px)}.ppc-v2 .pa-hero{gap:30px}.ppc-v2 .pa-hero-art{height:530px}.ppc-v2 .pa-ad-float{width:52%;padding:20px}.ppc-v2 .pa-ad-float h3{font-size:30px}.ppc-v2 .pa-heading{gap:35px}.ppc-v2 .pa-strategy-copy{padding:30px}.ppc-v2 .pa-strategy-copy h3{font-size:35px}.ppc-v2 .pa-strategy-copy>p:not(.pa-kicker){font-size:16px}.ppc-v2 .pa-profit-controls,.ppc-v2 .pa-profit-results{padding:26px}.ppc-v2 .pa-metric-pair strong{font-size:50px}.ppc-v2 .pa-test-lab{gap:30px}.ppc-v2 .pa-diagnosis{gap:20px}.ppc-v2 .pa-diagnosis h3{font-size:24px}}@media (max-width:800px){.ppc-v2 .pa-wrap{width:calc(100% - 40px)}.ppc-v2 .pa-section{padding-block:48px}.ppc-v2 .pa-hero{grid-template-columns:1fr;gap:30px;padding-top:34px}.ppc-v2 h1{font-size:clamp(47px,11.8vw,70px)}.ppc-v2 h2{font-size:38px}.ppc-v2 .pa-hero .pa-lead{margin-top:23px;font-size:17px}.ppc-v2 .pa-hero-note{margin-top:23px;font-size:9px}.ppc-v2 .pa-hero-art{height:480px}.ppc-v2 .pa-hero-copy .pa-kicker{font-size:9px}.ppc-v2 .pa-search-float strong{font-size:21px}.ppc-v2 .pa-ad-float h3{font-size:31px}.ppc-v2 .pa-ad-float{padding:20px}.ppc-v2 .pa-art-caption{font-size:7px;left:15px}.ppc-v2 .pa-hero-path{font-size:12px}.ppc-v2 .pa-disclosure{font-size:7px}.ppc-v2 .pa-nav{justify-content:flex-start;gap:14px 22px;font-size:11px}.ppc-v2 .pa-heading{grid-template-columns:1fr;gap:21px;margin-bottom:28px}.ppc-v2 .pa-heading>p{justify-self:start;max-width:none;font-size:16px}.ppc-v2 .pa-kicker{margin-bottom:14px;font-size:10px}.ppc-v2 .pa-diagnosis{grid-template-columns:1fr 1fr;gap:25px 22px}.ppc-v2 .pa-diagnosis h3{font-size:24px}.ppc-v2 .pa-diagnosis p{font-size:14px}.ppc-v2 .pa-strategy-scene{grid-template-columns:1fr}.ppc-v2 .pa-strategy-art{min-height:360px}.ppc-v2 .pa-strategy-copy{padding:27px 23px}.ppc-v2 .pa-strategy-copy h3{margin-bottom:18px;font-size:33px}.ppc-v2 .pa-strategy-copy>p:not(.pa-kicker){font-size:16px}.ppc-v2 .pa-note{width:56%;padding:20px;right:1%}.ppc-v2 .pa-note p{margin:17px 0;font-size:20px;line-height:1.5}.ppc-v2 .pa-note b{font-size:9px}.ppc-v2 .pa-strategy-object{inset:35px 5px 5px}.ppc-v2 .pa-query-stack>span{padding:13px;font-size:14px}.ppc-v2 .pa-query-stack b{font-size:22px}.ppc-v2 .pa-campaign-map{gap:12px}.ppc-v2 .pa-campaign-map span{padding:13px;font-size:18px}.ppc-v2 .pa-budget-note{padding:20px;top:12%}.ppc-v2 .pa-budget-note strong{margin:19px 0;font-size:32px}.ppc-v2 .pa-budget-note p{font-size:9px}.ppc-v2 .pa-rail{flex-direction:column;align-items:start;gap:2px;font-size:8px}.ppc-v2 .pa-choice-row{gap:8px}.ppc-v2 .pa-choice-row button{padding:10px 13px;font-size:12px}.ppc-v2 .pa-keyword-result{grid-template-columns:1fr;gap:24px;padding:25px}.ppc-v2 .pa-keyword-result strong{font-size:29px}.ppc-v2 .pa-keyword-loop{grid-template-columns:1fr auto 1fr;gap:14px;font-size:12px;display:grid}.ppc-v2 .pa-keyword-loop>b:nth-child(4){display:none}.ppc-v2 .pa-profit-section{padding-block:48px}.ppc-v2 .pa-profit-lab{grid-template-columns:1fr}.ppc-v2 .pa-profit-controls,.ppc-v2 .pa-profit-results{padding:25px 22px}.ppc-v2 .pa-profit-controls h3{font-size:33px}.ppc-v2 .pa-metric-pair strong{font-size:46px}.ppc-v2 .pa-metric-pair{gap:15px}.ppc-v2 .pa-metric-pair small{font-size:25px}.ppc-v2 .pa-product-comparison{gap:13px}.ppc-v2 .pa-product-comparison>div{padding-left:11px}.ppc-v2 .pa-product-comparison strong{font-size:35px}.ppc-v2 .pa-budget-rules{grid-template-columns:1fr;gap:22px}.ppc-v2 .pa-budget-rules p{margin-top:8px}.ppc-v2 .pa-test-lab{grid-template-columns:1fr;gap:25px}.ppc-v2 .pa-test-creative{padding:20px}.ppc-v2 .pa-test-image{height:340px}.ppc-v2 .pa-test-image h3{font-size:33px}.ppc-v2 .pa-test-copy h3{font-size:31px}.ppc-v2 .pa-test-copy li{grid-template-columns:82px 1fr;gap:12px}.ppc-v2 .pa-optimization{padding-block:48px}.ppc-v2 .pa-decision-table>div{grid-template-columns:1fr;gap:11px;padding:22px 0}.ppc-v2 .pa-decision-table .pa-decision-head{display:none}.ppc-v2 .pa-decision-table>div>span:first-child{letter-spacing:-.02em;font-size:19px;font-weight:500;line-height:1.35}.ppc-v2 .pa-decision-table>div>span:nth-child(2):before{content:"CONSIDER / ";color:var(--pa-plum);font-size:9px}.ppc-v2 .pa-decision-table>div>span:nth-child(3):before{content:"REVIEW / ";color:var(--pa-plum);font-size:9px}.ppc-v2 .pa-stage-content{grid-template-columns:1fr;gap:20px;padding:25px 0}.ppc-v2 .pa-stage-content h3{font-size:33px}.ppc-v2 .pa-stage-content p{font-size:16px}.ppc-v2 .pa-format-grid{grid-template-columns:1fr;gap:32px}.ppc-v2 .pa-format-art{height:310px}.ppc-v2 .pa-formats{padding-bottom:45px}.ppc-v2 .pa-walmart{padding-block:45px}.ppc-v2 .pa-walmart-grid{grid-template-columns:1fr;gap:27px}.ppc-v2 .pa-walmart h2{font-size:37px}.ppc-v2 .pa-report{grid-template-columns:1fr}.ppc-v2 .pa-report>div{padding:26px}.ppc-v2 .pa-report>div+div{border-left:0;border-top:1px solid var(--pa-line)}.ppc-v2 .pa-report h3{font-size:32px}.ppc-v2 .pa-ownership,.ppc-v2 .pa-agency-answer{grid-template-columns:1fr;gap:18px}.ppc-v2 .faq{padding-block:45px}.ppc-v2 .faq .wrap{width:calc(100% - 40px)}.ppc-v2 .faq h2{font-size:36px}.ppc-v2 .faq summary{font-size:17px}.ppc-v2 .pa-close{padding-block:50px}.ppc-v2 .pa-close h2{font-size:43px}.ppc-v2 .pa-close p:not(.pa-kicker){font-size:17px}.ppc-v2 .pa-actions{gap:15px}.ppc-v2 .pa-button{font-size:13px}}@media (prefers-reduced-motion:reduce){.ppc-v2 *{scroll-behavior:auto!important;transition:none!important}}.ppc-v2 .pa-profit-lab{margin:0}@media (max-width:800px){.ppc-v2 .pa-product-comparison strong{white-space:nowrap;font-size:clamp(23px,6.5vw,30px)}.ppc-v2 .pa-metric-pair strong{font-size:clamp(35px,10vw,46px)}}
